Brandetour has been a successful creative branding agency for over 25 years. My vision was to provide a creative resource for small to moderate businesses who needed to instill brand consistency into all touchpoints as well as the positioning message behind their company's brand. No matter how small of a project, I encourage you take advantage of any  or all of the design skills that our team has to offer!

 

Marc Taylor, Brand Creator & Designer

We Do

Designing Difference.TM

Consider how your brand affects your business. Brand is paramount in both service and product arenas: creating awareness, driving perception, and determining appeal to consumers. Brands with high consumer awareness have higher perceived value and attain higher price points. We begin our brand process by learning about your business. It's all about what your company means to people. At the end of the day, brand gives people a reason to choose you over someone else. And that’s what will keep your business alive. Even if you’re a small company, differentiated brand can make a world of difference.

 

What is brand (often referred to as branding)? Simply put, your company brand is defined by  customer's overall perception of your business. When brand building, always consider the customer base you are wanting to reach for your business. Tailor your mission and brand message to meet their specific needs. A success brand has to be consistent in communication and experience, across all the touch points for your company. This must begin with a solid strategy. As a branding agency in Knoxville, the associates of Brandetour work to present your brand strategy to your world...your marketplace. Brand identity, web, and print — we deliver a complete arsenal of ways to reach your audience.

   Let us help you create a new identity.

brand

Branding is complex. Everybody uses the term “brand” but few are able to clearly define it. Be careful not to confuse branding with visual identity. While the logo, a website, and print collateral are all significant your overall brand, A brand is not only an identity. A brand is a person's gut feeling about a product, service, or company and how it conducts business.

 

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web

A fresh and relevant website will attract new and repeat customers to your company while also helping to distinguish your offerings from your competitors. Both trade businesses and private associations benefit from our custom designs. Brandetour uses many digital media tools to meet the needs or your organization.

 

 

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print

Print communication is more than just ink, paper, and design. Each subtlety, inflection or thought you present in your printed materials impacts your customers judgment — resulting in decisions that either favor or reject your brand. We will develop print materials that reinforce your brand proposition at all touch-points.

 

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Take a look at our 10 Step Brand Strategy Guide to the right   

Branding and Creative Design Services

Brandetour is a full service branding agency. Our range of services include:

Branding

Social Media

Creative Services

Brand Strategy, Visual Identity, Business Naming, Brand Management

Strategic Blogs, Facebook Campaigns, Twitter Posts, Google MyBusiness and more...

Illustrations, Photography, Design & Layout, Copywriting, Audio /Video

Websites

Mobile

Point of Sale

Responsive, Adaptive, Mobile-Friendly

New or Renovated Web

Mobile Search Now Exceeds 50%!

Is your company website mobile friendly?

Attract as much attention as possible and affect consumer decisions at the time of purchase.

Print

Large Format

Presentations

Developing print materials that reinforce your brand proposition on all points.

Banners, A-Frame Signs, Flags, Billboards

Cut-Out Vinyl Wall Decals & Floor Graphics

Powerpoint Custom Brand Templates, Intriguing Graphics, Video, Participant Handouts

A SELECT SAMPLE OF OUR WORK

 

 

 

Upper Tier Home BuilderWeb, Print, Signs, Visual Identity

 

 

 

 

Pediatric DentistryBrand, Large Format, Print, Swag

 

 

 

 

Financial: InvestmentBrand, Web, Print, Marketing

 

 

 

 

Financial: BankingVisual Identity, Print & Web

 

BRAND STRATEGY

Successful brands don’t just happen.

Countless brands start with good intentions and fall apart soon after conception. A successful brand strategy separates the great from the mediocre. A well-thought out and detailed brand strategy lays out a plan that defines what the company wants and specific approaches that will help them achieve that while developing their brand.

 

At Brandetour, we take a methodical approach to assembling a brand strategy.

 

  • Establish a Purpose- Success has many meanings. What is success for your company? Of course financial success has a large bearing on motivation. We dig deeper than that to find out your aspirations and goals of your company. This will guide your brand throughout its life.
  • Define and Maintain Consistency- Consistency builds trust. When consumers know what to expect from a brand, they don’t feel confused or ambushed by the unexpected. We take the time to analyze content and design across all platforms to be sure they work cohesively with one another to present a unified brand to your audience.
  • Identify Problems and be Flexible- How can consistency and flexibility work together? Consistency without rigidity allows your brand to adapt to changes in its target audience and competition without abandoning its purpose. We identify areas in which your brand is excelling, and areas in which it could be strengthened and work to keep your brand fresh while staying true to itself.
  • Reach Emotion and Build Loyalty- Logic is often not the driving force in a purchase decision. What makes a customer pay more for a name brand instead of less for an identical generic product? The customer has an emotional connection and loyalty to the name brand. This relationship has to be built over time. By maintaining communication and interaction with customers, we show them that they are more than a number; they are an appreciated part of your company. We look for ways that your company can engage with and relate to its audience to build a loyal brand that won’t be broken by competition.
  • Learn from the Competition- Competition is a part of the marketplace we are a part of. We can neither ignore nor copy a rival brand. We can however, learn from them. As part of our brand research, we look to see what competitors are doing. We carefully analyze the aspects of their business that are working well and try to implement similar strategies. We also evaluate strategies that are failing and make sure that we don’t waste time, energy, or funds on futile efforts.

 

Through this process, we identify practical marketing and design strategies that will build and develop your brand.

 

Once goals have been clearly identified, each component of a brand has to be clearly defined as to how it functions within the brand. Brand architecture organizes parts of an overall brand to make sure it is easily and well received. Sub-brands and brand extensions should add to, not detract from the brand. Different architectural structures can be of benefit depending on a company’s needs. We give you the explanation and information you need to decide which organization is best for your company.

VISUAL IDENTITY

Establish a visual identity that is consistent and visually pleasing.

Visual identity is the fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors. Your visual identity should be consistent and visually pleasing to establish recognition.

 

At Brandetour, we create standard visual identity collateral, including:

 

  • Business Cards - A classic way to get your contact information into a customer’s hand
  • Letterhead - Nothing shows quality and professionalism like a custom letterhead on high-quality paper
  • Envelopes - Custom envelops show attention to detail and will impress your clients
  • Print Advertising - From magazines to posters, print continues to prove its worth by engaging a large audience
  • Web Presence - In the modern age, maintaining a presence online is essential to a business’s growth and will be imperative to its future. We are ready to help in every aspect of web services.
  • Presentations - Far from the outdated slideshows of years past, Brandetour creates modern and innovative presentations that will captivate the crowd.
  • Copywriting - More than graphics play a role in visual identity. Copy content and styling drastically affects how your brand is perceived.

BUSINESS NAMING

The business name influences buyers and differentiates your company .

Choosing a name to properly identify your business can be daunting. Our creative professionals will help you to choose a name that fits and describes your business. Our staff is very experienced in creating concise taglines that will stick in your audience’s mind.

 

Many company have service divisions and products will benefit from proper name development.

BRAND MANAGEMENT

All elements of a solid brand must be managed to maintain brand continuity.

Our job doesn't stop at creating or enhancing your brand, though. Through brand management, we ensure your brand is kept alive and on track to expand business. Every aspect of the brand has to be constantly maintained to ensure a cohesive approach. New ideas for products and brand extensions need to be rigorously examined to see if they fit into the company’s brand strategy. Brand Management not only means managing the brand — it also means managing the company in a way that maintains the brand’s mission in every facet. Our senior consultants have spent years studying and managing the intricacies involved in building a brand and maintaining it, and we are ready to move your business forward and keep it on track.

WHAT OUR CLIENTS SAY

Your project will be in great hands. Read above what area are saying.

  • Is Your Website Mobile-Friendly?

    Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they're constantly using them to search. Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site. Call today. We can help!

  • Can you build a differentiated brand when there isn’t, fundamentally, a difference?

    Yes. Even if you do or sell the same thing, the possible key might be to claim a piece of perceptual territory by making a promise to desired customers that no one else is making. Companies with unique products and technologies or processes use these differences to creates a brand. Others, must focus on the brand itself  to differentiate.
    Call today. We can help!

  • Bad Company Logo?

    Business logo design is an important tool when it comes to promoting a company's products or services. But the logo must have a unique design that incorporates a design concept and colors etc. elements in a special way. Such a logo makes a lasting positive impression on the potential customers.
    Call today. We can help!

  • Branding a Small Business

    When someone is considering buying a product or service aligned with what your business has to offer what do you want them to think of? You. Your company. or ...Your business. The more clientele you can attract the stronger and more profitable your business will become.

    A lasting impression that draws the right people in requires (1) Be sure to deliver what you’ve promised – a quality product or service. (2) your small or side business needs strong branding. Call today. We can help!

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Designing Difference TM
  • Is Your Website Mobile-Friendly?

    Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they're constantly using them to search. Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site. Call today. We can help!

  • Can you build a differentiated brand when there isn’t, fundamentally, a difference?

    Yes. Even if you do or sell the same thing, the possible key might be to claim a piece of perceptual territory by making a promise to desired customers that no one else is making. Companies with unique products and technologies or processes use these differences to creates a brand. Others, must focus on the brand itself  to differentiate.
    Call today. We can help!

  • Bad Company Logo?

    Business logo design is an important tool when it comes to promoting a company's products or services. But the logo must have a unique design that incorporates a design concept and colors etc. elements in a special way. Such a logo makes a lasting positive impression on the potential customers.
    Call today. We can help!

  • Branding a Small Business

    When someone is considering buying a product or service aligned with what your business has to offer what do you want them to think of? You. Your company. or ...Your business. The more clientele you can attract the stronger and more profitable your business will become.

    A lasting impression that draws the right people in requires (1) Be sure to deliver what you’ve promised – a quality product or service. (2) your small or side business needs strong branding. Call today. We can help!

SUBSCRIBE

 

Let us help you with your next project.

Sign up below

“

Take a look at our 10 Step Brand Strategy Guide to the right    

  • Is Your Website Mobile-Friendly?

    Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they're constantly using them to search. Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site. Call today. We can help!

  • Can you build a differentiated brand when  there isn’t, fundamentally, a difference?

    Yes. Even if you do or sell the same thing, the possible key might be to claim a piece of perceptual territory by making a promise to desired customers that no one else is making. Companies with unique products and technologies or processes use these differences to creates a brand. Others, must focus on the brand itself  to differentiate.
    Call today. We can help!

  • Bad Company Logo?

    Business logo design is an important tool when it comes to promoting a company's products or services. But the logo must have a unique design that incorporates a design concept and colors etc. elements in a special way. Such a logo makes a lasting positive impression on the potential customers.
    Call today. We can help!

  • Branding a Small Business

    When someone is considering buying a product or service aligned with what your business has to offer what do you want them to think of? You. Your company. or ...Your business. The more clientele you can attract the stronger and more profitable your business will become.

    A lasting impression that draws the right people in requires (1) Be sure to deliver what you’ve promised – a quality product or service. (2) your small or side business needs strong branding.     Call today. We can help!

SUBSCRIBE

 

Let us help you with your next project.

Sign up below

Designing Difference TM